Mobile Devices in Brazil: Over 90% of apps downloaded by Brazilians are free

Check 20 apps (paid and free) very popular in Brazil
Check 20 apps (paid and free) very popular in Brazil

The paid apps are having a tough life in Brazil: for every ten app downloaded to smartphones in the country, nine (93%) are free, according to the study released by Qualcomm and consultancy Convergência Research.

Out of all the Brazilians who have smartphones (estimated in 47.8 million devices), 65% downloaded some application. Firms heard 1400 people, personal interviews and the internet in 2013.

In comparison with Mexicans who have smartphone, 76% download Apps. Among the British, this figure is 94%. Besides not only being one of the lowest ranking countries in app downloads, Brazilians do not spend a lot while shopping at the App Store or Google Play. The value consumed over the applicant app stores is U$ 1.26 (equivalent to R $ 2.96).

The most downloaded apps are games (19%), followed by instant messaging (17%), the video, photo and TV (12%), social networks (9%) and management of the phone browsers and intended to increase productivity (8%).

Top ten are listed in order of preference: WhatsApp, Facebook, Instagram, Skype, Pou, Facebook Messenger, Candy Crush and Angry Birds.

As the list shows, national applications are not the most sought by Brazilians. Of the total, only 15% of apps are developed in the country. The categories are the most cited national entertainment (83% are local), banking, payment and finance (82%) and news portals (53%).

via G1 – Over 90% of apps downloaded by Brazilians are free, says survey – news has an app.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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