Internet in Brazil: In 38% of homes at least 1 person accesses the web on mobile phones

Mobile Market in Brazil
Mobile Market in Brazil

In more than a third of all households in Brazil (38.1%), at least one person accesses the internet via cell phone, says survey released recently by the Institute of Applied Economic Research (IPEA).

The study also shows that 40.8% of households have internet access and that 68% of users claim to use the service daily.

The survey “System Indicators Social Perception: telecommunication services” heard residents of 3,810 homes on topics such as fixed telephony, mobile, Internet access, pay TV and free TV According to the IPEA, the margin of error overall nationally. is 1.34%.

With regard to the type of web access, 32.8% stated that connect via cable TV infrastructure, 23% via wireline and 18.3% via modem mobile phone. Other 10.6% connect via broadband satellite, 10.2% for broadband wireless, 1.5% via dial-up and 3.6% by other means.

The main reasons given by respondents for not joining an Internet access services plan were: not owning a computer (59.6%), could not afford plan (14.1%), have no need / interest (8, 7%) and not knowing how to use (4.3%).

The survey shows that the computer is present in 48.1% households. Among those who do not own the device, 34% of respondents said they would pay between R$ 300 (nearly 150 US dollars) and R$ 800 (nearly 400 US dollars) for the equipment. Other 29.3%, however, stated that they are not willing to buy a computer at all.

Regarding the price of Internet access service, more than half of the households (55.2%) pay between R$ 31 (nearly 15 US dollars) and R$ 70 (around 35 US dollars).

The survey also inquired about the access speed contracted. In this category, 31.6% of respondents stated they did not know what was the package that had subscribed to. In the North and Northeast regions, more than half of respondents did not know the speed of the receiving carrier.

45% of homes have no landline

According to IPEA, the fixed telephony service is present in 54.4% of Brazilian households. Ie, 45.6% of households do not have fixed. “Of those who do not have a landline in the home, almost two-thirds said that cell replaces the landline. Hence, they relinquish it,” says the report.

With regard to mobile telephony, 15.5% answered that in there was no cell phone in their household. 29.2% of homes, all residents have the service, while 16.3% less than half the residents have mobile phone.

The prepaid mode is used in 82.5% of households and postpaid, at 5.9%. Of those interviewed, 78.6% said they only use the prepaid service and 2% reported using the postpaid service, while 3.9% reported adopting both modalities.

Only 19.7% combined pay subscription

According to the survey, 9.1% of Brazilian households make no use of any of telecommunications services whatsoever. “Probably this group are households located in rural and / or lower-income area,” says the study.

According to the survey, 90.5% of households have TV open, while 26.6% have cable TV.

The study shows that the vast majority, 70.6%, subscribe to different telecommunications services separately and only 19.7% by combined subscription. “This may be due mainly to the fact that the home hire the services of different providers or lack of supply of packages in all areas. Another possible cause is offering combined plans do not meet the economic possibilities of the families,” says IPEA.

The types of plans mentioned by interviewees, the research shows the predominance of fixed telephony, broadband and pay TV. The wireline is present in 80%, while the bandwidth is 91.2%. Those in which both are present represent 76.4% of the packages. The more engaged type, 30.1%, is the one that contains only the fixed telephony and broadband. Also according to the IPEA, the amount paid per pack focuses between R $ 71 and R $ 150.

65% assess quality of cellular service as ‘positive’

The survey also assessed the perceived quality of telecommunications services. According to the study, 65.5% of respondents felt positive the current cell phone service.
“The perception of the quality of mobile services is apparently not aligned with the reports of complaints in the institutes of consumer protection,” said the IPEA ..

In the landline segment, 72.9% considered the quality of satisfactory service. The internet service broadband had positive perceptions of 69.31% and pay TV, 87.1%.

via G1 – In 38% of homes in the country, at least 1 person accesses the web by mobile phone – news Technology and Games.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.