Watch Brad Nunnally’s “Choice… Gateway To Engagement” talk at Interaction’14 | IxDA Conference

Our lives’ are full of choices, and the number of choices we get slammed with every day is overwhelming. Especially as the human experience increasingly moves into the digital space – e.g. digital ads heralding four different must-have services. The days of having a small set of options have gone the way of the dodo, and sadly, this isn’t for the betterment of mankind. Modern products need to pull out every trick to get their product in front of consumers, and getting their attention isn’t the hard part. It’s what follows that gets challenging…getting someone to buy a product?

Understanding the anatomy of a choice is crucial to surviving the new world of product design. If designers, developers and product owners can better understand how choices are made and, more importantly, why they get made, they will be better equipped to disrupt the market. This talk explores the complexity of making choices and how an environment built for choice leads to a better customer experience.

Brad Nunnally is a User Experience Solution Architect at Perficient XD. He is a co-author of “Designing The Conversation: Techniques for Successful Facilitation” for New Riders (Voices That Matter). For the past few years, Brad has enjoyed writing and speaking about user research, interactive prototyping and cognitive psychology and how it applies to design. When he is not thinking about user experience, he captures the world around him by practicing amateur photography.

via Choice Gateway To Engagement – Saturday – Program – Interaction14.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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