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Watch Antonio De Pasquale’s “Design in Motion” talk at Interaction’14 | IxDA Conference

Animation can explain behaviours better than thousand of words that’s why interaction designer should learn from motion designer […]

Technological advances have allowed, in the last few years, a big step forward in the dynamic behaviors and interactions patterns that we used to do with software in the past. Motion is one of the key element of this change but how can we imagine & sketch the way something feels & reacts? Starting from the basic of motion design, we’ll discover a set of “standard” motion patterns and how we can sketch & use them in a design project to increase affordance, to simplify complex interactions and to give a new dynamic brand identity to our products.

Design in motion. The new frontier of interaction design from Antonio De Pasquale

Antonio De Pasquale is a Senior Interaction Designer and information architect in Frog specializing in digital user experience. He believes that designing the interaction is the most important part in communication and is fascinated by how you can communicate through movement and gestures. He has worked on numerous digital projects ranging from the field of web-tv, e-commerce, healthcare, online newspapers, corporate website to mobile and tablet applications and he participated in teaching activities at Politecnico di Milano.

via Design in Motion – Saturday – Program – Interaction14.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Director of Design Strategy at SAP.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in several countries (Argentina, Brazil, China, Czech Republic, Germany, India, Mexico, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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