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Watch Dan Brown’s “Stop Fighting, Start Designing” talk at Interaction’14 | IxDA Conference

In this session, Dan Brown talks about some basic techniques for dealing with conflict. As a participant, you will discuss ways for dealing with three common situations (perhaps you’ve faced them) […]

Conflict – disagreement and reconciliation – drives design by testing and elaborating ideas. Learn to make conflict productive without being a jerk.

Every workplace has That Guy. You know the one I mean: the guy who obstructs the process every way they can. (To be clear, That Guy can be a man or a woman: obstructive tendencies do not discriminate.) They’re not being malicious, but they say things like this:

“It just won’t work, and I can’t tell you why.”

“You’ve described the problem accurately, but there’s no way to solve it, clearly.”

“You can’t do that. You have to stick with the standards.”

“You’ve adhered to the standards, but you clearly can’t solve the problem using only the standards.”

This isn’t the only situation designers face. They have stakeholders showing up late in the design process. They work with other designers who selectively ignore constraints or scope. They encounter developers who don’t take the time to provide meaningful feedback. These situations lead either to passive aggression (team members utterly ignoring the problem) or aggressive aggression (team members arguing around the problem without progress). Neither approach is productive.

In this session, Dan Brown talks about some basic techniques for dealing with conflict. As a participant, you will discuss ways for dealing with three common situations (perhaps you’ve faced them):

Excluded from planning: Designers don’t get to participate in planning the project, and find themselves stuck with unreasonable milestones.

Inconsistent expectations: Project participants and decision-makers change their tune from one meeting to the next.

Lack of a decision-maker: The project doesn’t have a single point of contact for making decisions, causing the team to spin out when a final call is required.

By the end of this session, participants will be able to recognize different conflict situations on a project. They will have specific new techniques to redirect the conflict productively. They will understand how these basic techniques extend to a range of situations.

via “Stop Fighting, Start Designing” Dan Brown-Interaction14 on Vimeo.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP and lecturer of Project Management for UX at the M.Sc. Usability Engineering at the Rhein-Waal University of Applied Sciences .

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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