Consumer Behavior in Brazil: Demand for flights reaches highest level in 10 years

The demand for domestic air transportation of passengers and the occupancy rate reached the highest level for the month of December in the last ten years, announced the Brazilian National Civil Aviation Agency (ANAC).

The demand grew by 7.9% and supply increased 6% in the same period. The occupancy rate in domestic passenger flights achieved occupancy of 79.1%. In 2012, the rate was 77.7%. The occupation of the airlines stood at 76.1% in 2013, compared to 72.9% in 2012.

Around the year of 2013, domestic passenger demand grew by 1.36% over the previous year. The supply in the domestic market fell 2.89% in the same comparison.


Both Azul and Avianca had the highest increases in the domestic market in 12 months, 67.7% and 19% respectively, according to Anac. TAM has lost 6.3% in this market, and Gol gained 17.1% market share in the period.

The market share of TAM fell from 43.6% to 37.8%. Gol increased its share from 34.4% to 37.3%, while Azul went from 10.5% to 16.4% market share, and Avianca went from 6.4% to 7.1%.


In 2013 the number of passengers carried on domestic flights by Brazilian companies, with tickets paid, accumulated growth of 1.4% over the previous year, reaching 89.97 million passengers.

Gol was the company that transported most passengers in the domestic market in December 2013, with 3.18 million. During the year, the company was responsible for the transportation of 32.54 million passengers. The number of passengers carried domestically in December 2013 reached 8.3 million and was the highest for the month in the past 10 years, an increase of 9.8% compared to December 2012.

via Economics – Demand for flights in the country is the largest for December in 10 years, says Anac.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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