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Watch Stefan Sagmeister’s “Don’t Take Creativity For Granted” talk at 99U

Renowned designer Stefan Sagmeister talks about the process behind his typography-driven films, which sprung from the insights in his book Things I’ve Learned in My Life So Far […]

Renowned designer Stefan Sagmeister talks about the process behind his typography-driven films, which sprung from the insights in his book Things I’ve Learned in My Life So Far. Experiences include being misconstrued as a suicide “jumper” while shooting at the Empire State Building, creating custom software for an interactive spider web art installation, and imagining innovative uses for animals in his “happiness” documentary.

About Stefan Sagmeister

Stefan Sagmeister formed the New York-based Sagmeister Inc. in 1993, and has since designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum. He has earned practically every important international design award.

In 2008, a comprehensive book titled Things I Have Learned in My Life So Far was published by Abrams. Solo shows on Sagmeister Inc’s work have been mounted in Zurich, Vienna, New York, Berlin, Tokyo, Osaka, Prague, Cologne, Seoul, and Miami. He teaches in the graduate department of the School of Visual Art in New York and lectures extensively on all continents.

via Stefan Sagmeister: Don’t Take Creativity For Granted – 99U.

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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