Designing Interactions / Experiences: The Design of Experiences

This is the 5th (fifth) lecture of the “Designing Interactions / Experiences” module I’m teaching at Köln International School of Design of the Cologne University of Applied Sciences, which I’m honored to give by invitation of Professor Philipp Heidkamp. In this lecture, we discuss the different design artifacts typically produced during the ideation stage:


Learning Outcomes

You will learn about the different design artifacts typically produced during the ideation stage






Recommended Reading

Aarts, Emile H. L.; Stefano Marzano (2003). The New Everyday: Views on Ambient Intelligence. 010 Publishers. p. 46

Beck, K., (2004). Boehm’s Curve in Extreme Programming Explained: Embrace Change. Boston: Addison-Wesley; 2nd edition (November 26, 2004)

Brian Solis and JESS3., (2010), Conversation Prism, retrieved August 1st, 2011 from

Brink, T., Gergle, D., Wood, S., (2001), Usability for the Web: Designing Web Sites that Work, Morgan Kaufmann; 1 edition (October 29, 2001)

Brown, D., (2010), Communicating Design: Developing Web Site Documentation for Design and Planning, New Riders; 2 edition (September 25, 2010)

Chiu, D., Hilhorst, D., (2006), RentAThing, retrieved January 23, 2014 from

Pine, J.B, Gilmore, J.H, (1999), The Experience Economy: Work Is Theater & Every Business a Stage, Harvard Business School Press, Boston, 1999.

Garrett, J.J, (2010), The Elements of User Experience: User-Centered Design for the Web, New Riders; 2 edition (December 26, 2010)

Gothelf, J., Seiden, J., (2013), Lean UX: Applying Lean Principles to Improve User Experience, O’Reilly Media (March 8, 2013)

ProtoIO Inc, (2014), Wack-A-Monster, retrieved June 12th, 2014 from

Psomas, S., (2007), The Five Competencies of User Experience Design in UX Matters, retrieved May 16th, 2013 from

Medeiros, I. (2007), Political & Economical Issues in Distinction Award in the MA Design Practice, retrieved on January 9th, 2014 from

Medeiros, I., (2014), In-App Purchase Conceptual Design, retrieved January 9, 2014 from

Medeiros, I., (2014), Adding Basemaps from Consumer Map Services, retrieved January 9, 2014 from

Medeiros, I., (2014), Project Collaboration & Tracking App, retrieved January 9, 2014 from

Medeiros, I., (2014), Workflow for AutoCAD Map3D, retrieved January 9, 2014 from

Medeiros, I., (2014), Cruising & Navigation App for iOS, retrieved January 9, 2014 from cruising-navigation-app-ios/

Norman, D., Nielsen, J., (2014), The Definition of User Experience, retrieved January 9, 2014 from

Paulson, B. (1976), Designing to Reduce Construction Costs in Journal of the Construction Division, ASCE. Proceedings of the American Society of Civil engineers, Vol. 102, Dec: 587-594 (2013), Disciplines of User Experience Design, retrieved May 16th, 2013 from

Shedroff, N., 1994, “Unified Field of Theory of Design”, retrieved on July 30th, 2011 from

Warfel, T. Z., (2009), Prototyping: A Practitioner’s Guide, Rosenfeld Media; 1st edition

Warfel, T. Z., (2009), Sketching & Prototyping: Rapid Design Techniques, retrieved January 24, 2014 from

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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