Designing Interactions / Experiences: Reflection in Action

This is the explanation of the “Reflection in Action” component of the completion criteria of the “Designing Interactions / Experiences” module I’m teaching at Köln International School of Design of the Cologne University of Applied Sciences, which I’m honored to give by invitation of Professor Philipp Heidkamp.

Learning Outcomes

You will learn the self-evaluation criteria as a component of module completion

Class Outlines

  • The Reflective Practitioner
  • Documentation of Brainstorming and Ideas Generation
  • Design Development
  • Research & Analysis
  • Stages of Development
  • Final Outcome


Recommended Reading

Schön, D. (1983), The Reflective Practitioner. How professionals think in action, London: Temple Smith

Capture Your Flag LLC (2012), “How Reflecting Benefits a Creative Career”, retrieved on December 11th, 2013 from

Participation, Power and Social Change Team (2013), Reflective Practice in “Participatory Methods”, retrieved December 11th, 2013 from

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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