Talks & Workshops User Experience

Designing Interactions / Experiences: Discovery “Mode”

Discovery Mode the second lecture of the Designing Interactions / Experiences module I’m teaching at Köln International School of Design, in which we discuss the preparation necessary to conduct user research and the basics of conducting Contextual Inquiry Studies; […]

“Discovery Mode” is the second lecture of the “Designing Interactions / Experiences” module I’m teaching at Köln International School of Design of the Cologne University of Applied Sciences (by invitation of Professor Philipp Heidkamp) in which I cover topics related to User Research:

What is Product Discovery?

The product discovery process has two distinct parts. It includes developing a profound understanding of customers, then using that knowledge to build vital products for customers. Product discovery plays a key role in helping product teams decide which features or products to prioritize and build, while setting the stage for achieving product excellence

Learning Outcomes

  • You will understand all the preparation necessary to conduct user research;
  • You will understand the basics of conducting Contextual Inquiry Studies;


  • Understand the Design Challenge
  • Define Your Audience
  • Prepare for Research
  • Contextual Inquiry

Discovery Mode Presentation

Designing Interactions / Experiences: Lecture #02 from Itamar Medeiros

Recommended Reading

Beyer, H., Holtzblatt, K., (1997), Contextual Design: Defining Customer-Centered Systems, Morgan Kaufmann; 1st edition (September 15, 1997)

Holtzblatt, K., (2001). Artifact Model of a Car in Beyond the Tower of Babel, retrieved September 21st, 2011 from

Huang, K. H., & Deng, Y. S. (2008). Chinese Tradition of Tea Drinking Artifact Model in Social interaction design in cultural context: A case study of a traditional social activity. International Journal of Design, 2(2), 81-96.

IDEO (2011), Design Thinking Process in Design Thinking Toolkit for Educators, retrieved September 1st, 2011 from

Kolko, J., (2011), Thoughts on Interaction Design, Second Edition, Morgan Kaufmann; 2nd edition (February 8,2011)

Kuniavsky, M. (2003), Observing the User Experience, Morgan Kaufmann; 1 edition (April 22, 2003)

Medeiros, I., (2010), People, Tools, Process & Artifacts in User Research, retrieved 5 November 2013 from

Portigal, S., (2013), Interviewing Users, Rosenfeld Media; 1st edition (May 2, 2013)

Tomer, S., (2012), It’s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects, Morgan Kaufmann; 1 edition (April 2, 2012)

Tomer, S., (2014), Tools for Entrepreneurs: Flying Cars, UX Research, Attitude and Behavior, retrieved 4 May 2015 from

Young, Indi. 2008. Contextual Inquiry notes in Mental Models: Aligning Design Strategy with Human Behavior. New York: Rosenfeld Media.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Director of Design Strategy at SAP and lecturer of Project Management for UX at the M.Sc. Usability Engineering at the Rhein-Waal University of Applied Sciences .

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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