“Discovery Mode” is the second lecture of the “Designing Interactions / Experiences” module I’m teaching at Köln International School of Design of the Cologne University of Applied Sciences (by invitation of Professor Philipp Heidkamp) in which I cover topics related to User Research:
What is Product Discovery?
The product discovery process has two distinct parts. It includes developing a profound understanding of customers, then using that knowledge to build vital products for customers. Product discovery plays a key role in helping product teams decide which features or products to prioritize and build, while setting the stage for achieving product excellence.
- You will understand all the preparation necessary to conduct user research;
- You will understand the basics of conducting Contextual Inquiry Studies;
- Understand the Design Challenge
- Define Your Audience
- Prepare for Research
- Contextual Inquiry
Discovery Mode Presentation
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