Designing Experiences: Introduction

This is an introduction workshop to Designing Experiences module I’m teaching at Köln International School of Design of the Cologne University of Applied Sciences, which I’m honored to give by invitation of Professor Philipp Heidkamp:

Learning Objectives

  • You will be introduced to course outline, Assessment criteria;
  • Introductory discussion on Design Thinking;



  • Self-Introduction
  • Defining User Centered design
  • Course Outline & Assessment Criteria
  • Exercise




Recommending Reading

Kuniavsky, M. (2003), Observing the User Experience, Morgan Kaufmann; 1 edition (April 22, 2003)

Warfel, T.Z., (2009), Prototyping: A Practitioner’s Guide, Rosenfeld Media; 1st edition (November 16, 2009)

Quesenbery, W, (2010), Storytelling for User Experience: Crafting Stories for Better Design, Rosenfeld Media; 1st edition (April 15, 2010)

Brown, T. (2006), Innovation Through Design Thinking in MIT Sloan School of Management’s Innovative Leader Series, retrieved September 1st , 2011 from

Brown, T, (2009), Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, HarperBusiness; First Edition edition (September 29, 2009)

Drawing Change (2013), Embracing Diversity – Graphic recording and dialogue , retrieved November 7th 2013 from

IDEO (2011), Design Thinking Process in Design Thinking Toolkit for Educators, retrieved September 1st , 2011 from

ISO (2010), “Human-centred design for interactive systems” in Ergonomics of human-system interaction — Part 210, retrieved on July 21st, 2011 from

Kelly, T, (2005), The Ten Faces of Innovation, Doubleday (October 18, 2005)

TED Conferences, LLC, 2011, “Paul Bennett finds design in the details”, retrieved on July 5th, 2011 from

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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