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Caleb reading Paul Rand’s “Conversations with Students”

Trying to do my part in educating the next generation of designers: last week my son and I watched Apple’s WWDC 2013 keynote together (instagram.com/p/airUpvvWMr/), now we’re reading “Paul Rand: Conversations with Students” (tiny.cc/ts9uyw)! Check it out […]

Trying to do my part in educating the next generation of designers: last week my son and I watched Apple’s WWDC 2013 keynote together (instagram.com/p/airUpvvWMr/), now we’re reading “Paul Rand: Conversations with Students” (tiny.cc/ts9uyw).

via Next Generation of Designers: Reading “Paul Rand: Conversations with Students” on Vimeo.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP and lecturer of Project Management for UX at the M.Sc. Usability Engineering at the Rhein-Waal University of Applied Sciences .

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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