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Watch Paola Antonelli’s “Why I brought Pac-Man to MoMA” talk at TED

When the Museum of Modern Art (MoMA) senior curator of architecture and design announced the acquisition of 14 video games in 2012, “all hell broke loose.” In this far-ranging, entertaining, and deeply insightful talk, Paola Antonelli explains why she’s delighted to challenge preconceived ideas about art and galleries, and describes her burning wish to help establish a broader understanding of design […]

When the Museum of Modern Art (MoMA) senior curator of architecture and design announced the acquisition of 14 video games in 2012, “all hell broke loose.” In this far-ranging, entertaining, and deeply insightful talk, Paola Antonelli explains why she’s delighted to challenge preconceived ideas about art and galleries, and describes her burning wish to help establish a broader understanding of design.

Paola Antonelli is on a mission to introduce — and explain — design to the world. With her shows at New York’s Museum of Modern Art, she celebrates design’s presence in every part of life

via Paola Antonelli: Why I brought Pac-Man to MoMA | Video on TED.com.

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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