Watch Thomas Friedman’s “The World is Flat 3.0” talk at MIT OpenCourseWare

Back in 2000, Tom Friedman recounts, the world began to shrink and flatten, under the influence of digital interconnectivity. Elaborating on his World is Flat thesis, Friedman describes how this new global order puts creative, entrepreneurial individuals in the driver’s seat, and poses distinct new challenges and opportunities. The digital platform that connects Bangalore, Boston and Beijing enables users from any of these places to “plug, play, compete, connect and collaborate,” and is changing everything, says Friedman.

We have tons of natural attributes in this country we should be leveraging, he says. A bigger problem still is that three billion new players are streaming into this newly flat world, seeking their own version of the American dream, with cars, toasters, and microwaves. “If we don’t find a cleaner, more non”emitting way to power their dreams, we’re going to burn up, choke up, heat up and smoke up this planet so much faster than even Al Gore predicts.”

Friedman scoffs at those who claim “a green revolution is going on,” calling it instead a green party, entailing no real sacrifice or pain. He says the only hope will be a “disruptive breakthrough” that brings a completely different mix of standards and taxes.” Friedman’s new mantra is, “Change your leaders, not your light bulbs.” Without new leaders to rewrite our laws and trigger the innovations, “we are cooked.”

Thomas L. Friedman won the 2002 Pulitzer Prize for commentary, his third Pulitzer for The New York Times. He became the paper’s foreign-affairs columnist in 1995. Previously, he served as chief economic correspondent in the Washington bureau and before that he was the chief White House correspondent. Friedman joined The Times in 1981 and was appointed Beirut bureau chief in 1982. In 1984 he was transferred from Beirut to Jerusalem, where he served as Israel bureau chief until 1988. Mr. Friedman was awarded the 1983 Pulitzer Prize for international reporting (from Lebanon) and the 1988 Pulitzer Prize for international reporting (from Israel). His book, From Beirut to Jerusalem, won the National Book Award for non-fiction in 1989 and The Lexus and the Olive Tree won the 2000 Overseas Press Club award for best nonfiction book on foreign policy and has been published in 27 languages. His last book, Longitudes and Attitudes: Exploring the World After September 11, consists of columns Friedman published about September 11 as well as a diary of his private experiences and reflections during his reporting on the post-September world.

via The World is Flat 3.0 | MIT Video.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Senior User Experience Designer at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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