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Design Innovation Readings

Dieter Rams’ “Less is More” interview for Gestalten TV

How to introduce one of the most influential designers of the 20th century – one whose clear visual language has not only defined product design for decades, but also our fundamental understanding of design’s potential and function? We’re guessing our Less and More: The Design Ethos of Dieter Rams book, this video podcast interview, and the exhibition at London’s Design Museum is a good start […]

How to introduce one of the most influential designers of the 20th century – one whose clear visual language has not only defined product design for decades, but also our fundamental understanding of design’s potential and function? We’re guessing our Less and More: The Design Ethos of Dieter Rams book, this video podcast interview, and the exhibition at London’s Design Museum is a good start.

Less is More

About Dieter Rams

Dieter Rams (born 20 May 1932 in WiesbadenHessen) is a German industrial designer and retired academic closely associated with the consumer products company Braun, the furniture company Vitsœ, and the functionalist school of industrial design. His unobtrusive approach and belief in Less, but better design generated a timeless quality in his products and have influenced the design of many products, which also secured Rams worldwide recognition and appreciation.

via Dieter Rams | Gestalten TV.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai