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Design Innovation Readings

Dieter Rams’ “Less is More” interview for Gestalten TV

How to introduce one of the most influential designers of the 20th century – one whose clear visual language has not only defined product design for decades, but also our fundamental understanding of design’s potential and function? We’re guessing our Less and More: The Design Ethos of Dieter Rams book, this video podcast interview, and the exhibition at London’s Design Museum is a good start […]

How to introduce one of the most influential designers of the 20th century – one whose clear visual language has not only defined product design for decades, but also our fundamental understanding of design’s potential and function? We’re guessing our Less and More: The Design Ethos of Dieter Rams book, this video podcast interview, and the exhibition at London’s Design Museum is a good start.

Less is More

About Dieter Rams

Dieter Rams (born 20 May 1932 in WiesbadenHessen) is a German industrial designer and retired academic closely associated with the consumer products company Braun, the furniture company Vitsœ, and the functionalist school of industrial design. His unobtrusive approach and belief in Less, but better design generated a timeless quality in his products and have influenced the design of many products, which also secured Rams worldwide recognition and appreciation.

via Dieter Rams | Gestalten TV.

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.