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Consumer Behavior in Brazil: Use of smartphones and tablets higher than world average

Brazilians spend more time using mobile phones, smartphones, tablets and e-readers than the world average, according to IBOPE survey and Worldwide Independent Network of Market Research (WIN), released recently.

In Brazil, the average daily time use of mobiles is 59 minutes ahead of the average period of 42 minutes recorded in the world.

With smartphones, Brazilians spend 84 minutes daily, up from 74 minutes overall. For tablets, the national spending is 79 minutes above the average of 71 minutes on the rest of the world. As for e-readers, the expenditure is 63 minutes more than 54 minutes spent with the electronic world.

To make this survey the IBOPE and WIN heard a thousand Internet users in Brazil, through the platform of the IBOPE called Conectaí. Worldwide, more than 54,100 interviews.

Despite the high utilization, Brazil records low diffusion of these devices, compared to the rest of the world.

The penetration of smartphones, for example, rose from 9% in 2011 to 18% in 2012. But still, is far from the world average of 48%. The density of the devices comes close only when they are considered only people who access the internet. Among them, the penetration of smartphones is 44%.

To conduct this research, the entities have heard 2000 people, including netizens and individuals without internet connection.

For tablets the picture is similar. The presence of the devices also grew rapidly, from 1% in 2011 to 5% in 2012, but was below the world average of 24%. Among internet users, however, penetration rises to 26%.

via G1 – Use of smartphone and tablet is higher in Brazil than in the rest of the world – News Technology and Games.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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