Watch Mike Lemmon’s “Design Language for Interactions” talk at IxDA | Interaction ’12 Conference

You know how you can recognize a Porsche sports car regardless of the model or year? This is effective design language at work. A design language establishes the visual vocabulary, relationships and hierarchies that allow diverse products to become recognizable and unified. This tool has long been used in industrial design to create coherent families of products. But as products become digital and shift to multi-platform app-driven ecosystems, what constitutes an effective design language for interaction that can drive consistency across these varied experiences?

This presentation provides a framework for how to establish an interaction design language by sharing professional project experiences and examples.

Mike Lemmon is passionate about helping brands meet the needs of people through meaningful digital products and services. He has worked across industries in entertainment, technology, health and communications for companies such as Intel, Wacom, SiriusXM, Research in Motion, TDK, Proctor & Gamble, and Microsoft. A native Northwesterner, he lives in Portland, Oregon

via Mike Lemmon: Design Language for Interactions | IxDA.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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