Internet in Brazil: Women represent 53% of Internet users

A survey released recently by consulting firm e-bit, shows that in Brazil, 53% of Internet users are women. According to the survey, women also represent 50.2% of e-commerce in the country, although men still have greater participation in trading volume in online shopping. On International Women’s Day, e-bit and Navegg, online audience research firm, drew a picture of the female presence on the Internet.

In the last six months, Navegg observed the behavior of 35.7 million women on the web. e-bit — on the other hand —  interviewed 886,672 consumers who shop online.

According to data from Navegg, the women of class C are the most connected, with 66.09% stake in the web. 31.64% belong to class A / B, and only 1.37% are from D / E. In Class C, 66.85% of women use the Internet to search for products.

The survey also revealed that women between 35 and 59 years are most present on the Internet (43.29%). Next are those with between 25 and 34 years (35.94%). Youths between 18 and 24 years account for 12.97%. Women over 60 represent 4.23%. Girls between 13 and 17 years are only 2.68% of this audience.

According to Navegg, content most sought by Internet users are “Entertainment”, “News”, “Fashion and Beauty”, “Food and Beverages” and “Family”, respectively. To access them, 88.81% use their desktops, while 10.36% used a mobile device.

In ecommerce, women account for 50.2% of orders placed online. However, when it comes to trading volume, men are still ahead and represent 57.48% of sales, according to e-bit. While the average ticket of women is $ 289, men’s is $ 393.

According to Chris Rother, director of e-business bit, the category most in demand for the female wing is of ‘Fashion & Accessories’, as for men are ‘Appliances’ and ‘Computer’, ie goods with higher added value . Family income also differs between consumers female and male. Men earn more, on average, R $ 4,426 (over 2,000 US dollars). Women have an average income of R $ 3,655 (around 1,800 US Dollars).

via Women represent 53% of Internet users in Brazil …! | TechGuru – Media Guru.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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