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Information Design Talks & Workshops

Information Design: Semiotics and the Use of Metaphors

You will learn how to use metaphors to enable users to better grasp the details of the conceptual models you create […]

Learning Objectives

You will learn how to use metaphors to enable users to better grasp the details of the conceptual models you create

Workshop Outline

  • Introduction
  • Metaphors and Conceptual Models
  • Metaphors and Imagery
  • Semiotics Theory
  • Syntax, Semantics, Pragmatics
  • Index, Icons, Symbols
  • Information Design and Pragmatics of a User Interface
  • Use of Metaphors: Exercise
  • Relate
  • Donate

Semiotics and the Use of Metaphors

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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