Information Design: Semiotics and the Use of Metaphors

Learning Objectives

You will learn how to use metaphors to enable users to better grasp the details of the conceptual models you create


Workshop Outline

  • Introduction
  • Metaphors and Conceptual Models
  • Metaphors and Imagery
  • Semiotics Theory
  • Syntax, Semantics, Pragmatics
  • Index, Icons, Symbols
  • Pragmatics of a User Interface
  • Use of Metaphors: Exercise
  • Relate
  • Donate



Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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