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For Inspiration: “Livre Iniciativa” by Mundo Livre S/A

Mundo Livre S/A, is a Brazilian manguebeat band, formed in 1984 in Recife, Pernambuco. It is also one of the founders of that musical style, which became popular in the 1990s. Fred Zero Quatro, the band’s singer, was one of the authors of Caranguejos com CĂ©rebro, one of the landmarks of the Manguebeat movement, together with Renato L. and Chico Science.

Livre Iniciativa, by Mundo Livre S/A

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP and lecturer of Project Management for UX at the M.Sc. Usability Engineering at the Rhein-Waal University of Applied Sciences .

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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