For Inspiration: “Livre Iniciativa” by Mundo Livre S/A

Mundo Livre S/A, is a Brazilian manguebeat band, formed in 1984 in Recife, Pernambuco. It is also one of the founders of that musical style, which became popular in the 1990s. Fred Zero Quatro, the band’s singer, was one of the authors of Caranguejos com Cérebro, one of the landmarks of the Manguebeat movement, together with Renato L. and Chico Science.

Livre Iniciativa, by Mundo Livre S/A

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Senior User Experience Designer at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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