WTO estimates that 100 million Chinese tourists will travel outside China by 2020; 4.6 million Chinese tourists are expected to visit Europe in 2012.
A recent Roland Berger survey confirms that outbound Chinese tourism is going to boom in Europe in the years to come. The figures for 2012 are already impressive. They expect 18 million Chinese tourists will travel abroad, of which, 4.6 million will visit Europe, with France alone accounting for 1.5 million travelers.
In 2010, 85% of the 2.3 million Chinese outbound tourists in Europe traveled to 4 countries (France, Italy, Germany and the UK); the majority of the packages to Europe include France. For the Chinese, Europe’s attractiveness is a result of three factors: outstanding landscapes and natural sites, the overall hospitality and atmosphere, and the variety of cities and places to visit.
However, Europe will need to address some issues such as the language barrier and the complicated visa process to countries like France.