Categories
China Consumer Behavior Economics Trend Watching

China, Socialism & Consumer Behavior: 100 million Tourists Will Travel Outside China by 2020

WTO estimates that 100 million Chinese tourists will travel outside China by 2020; 4.6 million Chinese tourists are expected to visit Europe in 2012 […]

WTO estimates that 100 million Chinese tourists will travel outside China by 2020; 4.6 million Chinese tourists are expected to visit Europe in 2012.

A recent Roland Berger survey confirms that outbound Chinese tourism is going to boom in Europe in the years to come. The figures for 2012 are already impressive. They expect 18 million Chinese tourists will travel abroad, of which, 4.6 million will visit Europe, with France alone accounting for 1.5 million travelers.

In 2010, 85% of the 2.3 million Chinese outbound tourists in Europe traveled to 4 countries (France, Italy, Germany and the UK); the majority of the packages to Europe include France. For the Chinese, Europe’s attractiveness is a result of three factors: outstanding landscapes and natural sites, the overall hospitality and atmosphere, and the variety of cities and places to visit.

However, Europe will need to address some issues such as the language barrier and the complicated visa process to countries like France.

via 100MM Chinese Tourists Will Travel Outside China by 2020 | China Internet Watch.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.