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China Information Technology Trend Watching

Internet in China: Chinese Social Media Use Surpasses U.S.

Social media isn’t just taking flight in the U.S. A recent research from Netpop examines the social networking environment in China and finds that 92% of the 243 million broadband consumers in China (224 million) ages 13+ contribute to social media. This is compared with only 76% of the American broadband population […]

Social media isn’t just taking flight in the U.S. A recent research from Netpop examines the social networking environment in China and finds that 92% of the 243 million broadband consumers in China (224 million) ages 13+ contribute to social media. This is compared with only 76% of the American broadband population

Furthermore, 41 million of them are contributing content online through six or more activities (uploading photos, publishing blogs, posting ratings/reviews, etc.). These heavies are connecting with an average of 84 people in a typical week. As in the U.S., the news they choose to share can change the marketplace overnight with such scale that companies must tune in and be in a position to react quickly and decisively

via Netpop Highlights: Netpop | Connect China | Netpop Research.

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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