Internet in China: Chinese Social Media Use Surpasses U.S.
Social media isn’t just taking flight in the U.S. A recent research from Netpop examines the social networking environment in China and finds that 92% of the 243 million broadband consumers in China (224 million) ages 13+ contribute to social media. This is compared with only 76% of the American broadband population
Furthermore, 41 million of them are contributing content online through six or more activities (uploading photos, publishing blogs, posting ratings/reviews, etc.). These heavies are connecting with an average of 84 people in a typical week. As in the U.S., the news they choose to share can change the marketplace overnight with such scale that companies must tune in and be in a position to react quickly and decisively