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Internet in China: users hit more than 500 million, growth reaching a plateau

The ‘report’ shows that as of the end of December 2011, the scale of Chinese netizens hit more than 500 million. The Internet penetration rate increased by 4% compared with 2010, and had shown a declined increasing rate compared with the increasing rate of 6% for each year since 2007. It deserves to pay additional attention that Chinese website amount sees rapid rising after completion of downtrend in the second half year of 2011 […]

China Internet Network Information Center (CNNIC) released the 29th statistical report on Internet development:

The ‘report’ shows that as of the end of December 2011, the scale of Chinese netizens hit more than 500 million. The Internet penetration rate increased by 4% compared with 2010, and had shown a declined increasing rate compared with the increasing rate of 6% for each year since 2007. It deserves to pay extra attention that Chinese website amount sees rapid rising after completion of downturned in the second half-year of 2011.

Scale of Chinese netizens hit more than 5 hundred million; the growth enters into platform period

The ‘report’ shows that by the end of December 2011, the total number of Chinese netizens has been over 500 million, to 513 million. The newly increased netizens throughout the year are 55.8 million. Internet penetration increases 4 percentage points compared with that at the end of earlier year, to 38.3%. The scale of Chinese mobile phone users reached 356 million, an increase of 17.5% year on year. Compared with the previous years, the netizen scale growth enters into the platform period.

Netizen scale of China continues to enlarge although the increasing rate gradually slowed down. The ‘report’ analyzed that in the past five years, among the crowd categories pushing the rapid increase of netizen scale, Internet penetration is about to top. However, it’s hard for the crowd of other ages and education levels to accept Internet with the same speed for the young and highly educated group, leading to the slow increasing rate of Chinese netizen amount

via China Internet Network Information Center (CNNIC).

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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