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Watch John Hodgman’s “Design, explained” talk at TED

John Hodgman, comedian and resident expert, “explains” the design of three iconic modern objects. (From The Design Studio session at TED2012, guest-curated by Chee Pearlman and David Rockwell.) […]

John Hodgman, comedian and resident expert, “explains” the design of three iconic modern objects. (From The Design Studio session at TED2012, guest-curated by Chee Pearlman and David Rockwell.)

You may know him only as the PC in Apple’s PC vs. Mac smackdown ads, or as the Daily Show with Jon Stewart’s Resident Expert. But John Hodgman has many other claims to fame. He’s the author of The Areas of My Expertise, which provides vital and completely fake details on the great lobster conspiracy, hoboes, nine US presidents who had hooks for hands, and how to win a fight; the followup More Information Than You Require; and his newest (and he claims last), That Is All.

He is a contributing writer for the New York Times Magazine; host of the Little Gray Book Lectures, a monthly series that has aired on This American Life; and an actual former professional literary agent.

via John Hodgman: Design, explained. | Video on TED.com.

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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