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Internet in Brazil: more smartphones than France and Germany, says study

Brazil has 27 million users of these, 42% access the web daily. Of those accessing the web, 80% access social networks on their device […]

Google released a survey recently which states that Brazil has 27 million users of smartphones, surpassing France, with 25 million and Germany with 24 million.

The study, called Our Planet Mobile — which interviewed customers in 40 countries — says that 42% of Brazilian users access the Internet on smartphones daily. Of these, 50% do web searches by phone and 80% access social networks on their devices.

While using smartphones, 21% of Brazilians watch videos daily, according to the survey and one in four prefer to go without television than in having the device. Over 70% do not leave home without their device.

The survey shows that 80% of respondents have already researched products or services by phone and 55% of them have already made purchases — 31% directly on the device. And more than half of Brazilians who own smartphones make online purchases on their phones at least once a month.

via G1 – Brazil has more smartphones than France and Germany, says study – News in Technology and Games.

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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