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Watch Amory Lovins’ “A 50-year plan for energy” talk at TED

In this intimate talk filmed at TED’s offices, energy theorist Amory Lovins lays out the steps we must take to end the world’s dependence on oil (before we run out). Some changes are already happening — like lighter-weight cars and smarter trucks — but some require a bigger vision […]

In this intimate talk filmed at TED’s offices, energy theorist Amory Lovins lays out the steps we must take to end the world’s dependence on oil (before we run out). Some changes are already happening — like lighter-weight cars and smarter trucks — but some require a bigger vision.

Amory Lovins was worried (and writing) about energy long before global warming was making the front — or even back — page of newspapers. Since studying at Harvard and Oxford in the 1960s, he’s written dozens of books, and initiated ambitious projects — cofounding the influential, environment-focused Rocky Mountain Institute; prototyping the ultra-efficient Hypercar — to focus the world’s attention on alternative approaches to energy and transportation.

His critical thinking has driven people around the globe — from world leaders to the average Joe — to think differently about energy and its role in some of our biggest problems: climate change, oil dependency, national security, economic health, and depletion of natural resources.

Lovins offers solutions as well. His new book and site, Reinventing Fire, offers actionable solutions for four energy-intensive sectors of the economy: transportation, buildings, industry and electricity. Lovins has always focused on solutions that conserve natural resources while also promoting economic growth; Texas Instruments and Wal-Mart are just two of the mega-corporations he has advised on improving energy efficiency.

via Amory Lovins: A 50-year plan for energy | Video on TED.com.

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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