Brazil is the seventh largest Internet market in the world, according to research conducted by comScore. The country pass France and is ranked behind China, the United States, Japan, Russia, Germany and India.
According to comScore, 46.3 million people over 15 by the computer accessed the Internet from home or from work in 2011, an increase of 16% compared to 2010. Web access from mobile phones and tablets accounted for 1.5% of all internet traffic in Brazil in December 2011. Of this total activity, over 42% of pageviews they originated on tablets.
The number of hours spent by Brazilians on the Internet increased, and in December 2011, the average was 26.7 hours online, 10% more (or about two hours) more than that in the same period in 2010.
Facebook surpassed Orkut in December 2011, taking the lead among social networking destinations in Brazil with 36.1 million visitors, an increase of 192% over the previous year, according to research. The social network was also the site that generated more engagement between social networks: in December 2011 visitors spent an average of 4.8 hours on the site, while last year the average was 37 minutes.
Watching videos on the web is one of the most carried out activities by Brazilians on the Internet. In December 2011, users of the country watched more than 4.7 billion videos online, an increase of 74% compared to 2010. Growth was driven by a 19% increase in unique visitors and 46% in videos per visitor