E-commerce in Brazil ended 2011 with revenues of $ 2.7 billion, a growth of 26% over the previous year, according with data analysis firm e-bit. “The number of users who choose to make purchases over the Internet grew to 32 million. In 2010, the number was 23 million, “said Chris Rother, director of e-bit. In the first half of 2011, 61% of the 4 million new customers who have made purchases online were in class C.
The trade was highlighted in the results of Gross Domestic Product (GDP), 2011, released on Tuesday (6) by IBGE . According to the data, the sector grew 3.4% last year – with a boost from Christmas sales, which led the sector’s GDP to grow 0.7% in the last three months of the year. And, increasingly, those sales out of physical stores toward the web.
According to Chris Rother, electronics and computers is the second area most invested in Class C by consumers in online trading, after the products of high added value. On average, these users spend $ 350 on sites. Among the reasons for the growth of electronic commerce in Brazil is the ease of obtaining credit cards and easy access of users to compare prices.
“Two-thirds of consumers in the class C already have credit card and pay for purchases of 24 or 36 installments,” explains executive EBIT.