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Watch Joshua Seiden’s “Replacing Requirements with Hypotheses” talk at Agile Experience Meetup

Slides from a talk by Josh Seiden and John Halloran at the Agile Experience Meetup in NYC, OCt 17, 2011. This is a first version of the talk that presents high-level concepts and UX strategy work for replacing requirements with hypotheses […]

Lean Startup uses customer feedback as a vital component for guiding the growth of startup businesses. Lean Startup teams run continuous cycles of customer interaction to test what they know and inform decision making processes. A central element of this approach is the hypothesis. A team of entrepreneurs, UX designers, and agile developers armed with a clear hypothesis, and a healthy portion of trust, has a unique opportunity for true cross-functional collaboration. Josh will talk about how teams can replace requirements with hypotheses, how this can be done in different business contexts, and how you can make an ongoing discipline of this practice.

Replacing Requirements with Hypotheses

About Joshua Seiden

Josh Seiden is a designer who has spent most of his career working on the design of complex software applications and integrating design into the product development process. Over the course of 20 years working in technology Josh has developed specialities that include Lean UX, interaction design, service design, and user experience design in agile software development environments. Josh was a founding board member and past President of the Interaction Design Association (IxDA), a professional organization that promotes the field of interaction design. He lives in Brooklyn with his wife and two children

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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