Lean Startup uses customer feedback as a vital component for guiding the growth of startup businesses. Lean Startup teams run continuous cycles of customer interaction to test what they know and inform decision making processes. A central element of this approach is the hypothesis. A team of entrepreneurs, UX designers, and agile developers armed with a clear hypothesis, and a healthy portion of trust, has a unique opportunity for true cross-functional collaboration. Josh will talk about how teams can replace requirements with hypotheses, how this can be done in different business contexts, and how you can make an ongoing discipline of this practice.
Replacing Requirements with Hypotheses
About Joshua Seiden
Josh Seiden is a designer who has spent most of his career working on the design of complex software applications and integrating design into the product development process. Over the course of 20 years working in technology Josh has developed specialities that include Lean UX, interaction design, service design, and user experience design in agile software development environments. Josh was a founding board member and past President of the Interaction Design Association (IxDA), a professional organization that promotes the field of interaction design. He lives in Brooklyn with his wife and two children