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Design Innovation Software

Autodesk’s “Imagine, Design, Create” for iPad just released on the iTunes App Store

The digital version of Autodesk’s Imagine, Design, Create book is now available on the Apple App store. The printed version of the book, released earlier this year, offers compelling stories and rich visuals to show how the worlds of design and technology intersect […]

The digital version of Autodesk’s Imagine, Design, Create book is now available on the Apple App store. The printed version of the book, released earlier this year, offers compelling stories and rich visuals to show how the worlds of design and technology intersect.

Edited by Autodesk Fellow , Imagine, Design, Create explores the innovative thinking behind the work of a wide range of companies and designers, ranging from the world’s largest and most established companies to new and emerging designers. The book includes hundreds of beautiful images and illustrations, as well as interviews with industry leaders and innovators using fresh design approaches and new design capabilities to create buildings, products and  experiences.

This full-length interactive book brings to life more than 20 compelling stories of design, from the creation of Avatar to pioneering works of architecture to the subtle art of creating video game experiences. With hundreds of stunning photos, more than 30 minutes of video and interviews, and interactive features, Imagine Design Create presents a deep, new look at the creative intersection of design and technology.

From the impact of SOM’s Cathedral of Christ the Light in Oakland to the spark that inspired Thomas Heatherwick’s U.K. Pavilion in Shanghai; from the design of the first-person shooter experience of Splinter Cell: Conviction to Amory Lovins’s integrative perspective on design, each of these stories explores questions that swirl around the idea of design. How does design change our lives for the better? How will the next generation of designers work? What new areas of human experience is design opening for us? Now that designers can do almost anything—what should they do?

Bringing together stories of good design happening around the world, this interactive book shows how people are using fresh design approaches and new capabilities to solve problems, create opportunities, and improve the way we live and work.

via Autodesk® Imagine, Design, Create for iPad on the iTunes App Store.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP and lecturer of Project Management for UX at the M.Sc. Usability Engineering at the Rhein-Waal University of Applied Sciences .

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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