Categories
Consumer Behavior Economics Trend Watching

Consumer Behavior in Brazil: Growth of the Brazilian economy creates 19 millionaires a day, says ‘Forbes’

A report published online by the prestigious journal of the American economy “Forbes” says the Brazilian economy is creating 19 millionaires per day since 2007, thanks to the growth of Gross Domestic Product (GDP) and consumption rates, it said […]

A report published online by the prestigious journal of the American economy “Forbes” says the Brazilian economy is creating 19 millionaires per day since 2007, thanks to the growth of Gross Domestic Product (GDP) and consumption rates, it said.

The statistic of 19 new millionaires per day was measured by considering all individual wealth, including investment, property, savings and other assets, besides money, the report says. According to the magazine, the trend should be repeated at least for the next three years.

“Brazil currently has 137,000 millionaires (according to the list of billionaires in the world of ‘Forbes’ in 2011) and about 30 billionaires, with 70% of the country’s wealth concentrated in Sao Paulo and Rio de Janeiro,” says.

The magazine leaves it clear, however, they are millionaires in terms of the Brazilian economy, which is equivalent to people with assets equivalent to about 540 000 US Dollars. “Individuals with assets between $ 539,000 and $ 2.7 million (U.S. $ 1 million and $ 5 million) form this group of new millionaires,” said the Forbes.

via Economy – Growth of the Brazilian economy creates 19 millionaires a day, says ‘Forbes’.

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.