Design Thinking: Interpretation

An overview of how to process the data generated during contextual inquiry interviews at the Interpretation Phase of the Design Thinking Process (part of the DESIGN THINKING module at Lasalle College, Monterey), which I’m honored to give by invitation of my good friend Jorge Otero:


Learning Objectives

You will learn how to use storytelling to turn meaningful insights into actionable opportunities for design;



  • Capture your learning
  • Share Inspiring Stories
  • Search for Meaning
  • Define Insights



Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

1 Response

  1. August 29, 2013

    […] the interpretation of design insights generated during contextual inquiries, we can create a work model helps us […]

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