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Design Thinking Talks & Workshops

Design Thinking: Interpretation

An overview of how to process the data generated during contextual inquiry interviews at the Interpretation Phase of the Design Thinking Process (part of the DESIGN THINKING module at Lasalle College, Monterey), which I’m honored to give by invitation of my good friend Jorge Otero […]

An overview of how to process the data generated during contextual inquiry interviews at the Interpretation Phase of the Design Thinking Process (part of the DESIGN THINKING module at Lasalle College, Monterey), which I’m honored to give by invitation of my good friend Jorge Otero:

 

Learning Objectives

You will learn how to use storytelling to turn meaningful insights into actionable opportunities for design;

 

Outline

  • Capture your learning
  • Share Inspiring Stories
  • Search for Meaning
  • Define Insights

 

Slideshow

Design Thinking: Interpretation from Itamar Medeiros

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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