Design Thinking: Logistics of Discovery

This is the Logistics of Discovery session of the Design Thinking Process, in which we cover the logistics of running Contextual Inquiry interviews as part of the DESIGN THINKING module at Lasalle College, Monterey (Mexico), which I’m honored to give by invitation of my good friend Jorge Otero:

Learning Objectives

You will learn about the logistics of running Contextual Inquiry interviews;



  • People and Culture are Incredibly Complex
  • Gather Inspiration
  • Immerse Yourself in the Context
  • Plan for Your Observations
  • Explore and Take Notes
  • Capture What You’ve Seen



Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

2 Responses

  1. September 24, 2012

    […] on the logistics of conducting user research, please check my Design Thinking workshop “Logistics of Discovery“  Workshop OutlineAn introduction on the procedure ofConducting user research;A tutorial […]

  2. September 8, 2013

    […] the contextual inquiry method, the researcher watches users do their own work tasks and discusses any artifacts they generate or use with them. In addition, the researcher gathers detailed re-tellings of […]

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