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Design Thinking Talks & Workshops

Design Thinking: Discovery

This is the Discovery session of the Design Thinking Process, as part of the DESIGN THINKING module at Lasalle College, Monterey (Mexico), which I’m honored to give by invitation of my good friend Jorge Otero:

This is the Discovery session of the Design Thinking Process, as part of the DESIGN THINKING module at Lasalle College, Monterey (Mexico), which I’m honored to give by invitation of my good friend Jorge Otero:

 

Learning Objectives

You will learn how to prepare for the research needed for the discovery stage of the design thinking process;

 

Outline

  • The Discovery Phase
  • Understand the Design Challenge
  • Define Your Audience
  • Prepare for Research
  • Contextual Inquiry

 

Slideshow

Design Thinking: Discovery from Itamar Medeiros

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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