Design Thinking: Introduction

This is an introduction workshop to the Design Thinking Process, as part of the DESIGN THINKING module at Lasalle College, Monterey (Mexico), which I’m honored to give by invitation of my good friend Jorge Otero:


Learning Objectives

You will be introduced to the design thinking process, and have a general overview of the following workshops;



  • Self-Introductions
  • Design Thinking definitions
  • Tim Brown’s “Design Thinking” talk
  • Discussion
  • Design Thinking Process
  • Exercise



Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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