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Watch Autodesk’s “Introduction to Design for Lifetime” video

As part of their Sustainability Workshop series, Autodesk’s Introduction to Design for Lifetime video clearly and visually explains the factors we need to consider when introducing new products. It recognizes that some products should be made to last a long time, others should live shorter lives, and that there’s a grey area of products in between that are not so easy to classify; but the one thing they all need to share is a good “end-of-life” strategy […]

Optimizing a product’s life isn’t always just about making it last. As part of their Sustainability Workshop series, Autodesk’s Introduction to Design for Lifetime video clearly and visually explains the factors we need to consider when introducing new products. It recognizes that some products should be made to last a long time, others should live shorter lives, and that there’s a grey area of products in between that are not so easy to classify; but the one thing they all need to share is a good “end-of-life” strategy.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP and lecturer of Project Management for UX at the M.Sc. Usability Engineering at the Rhein-Waal University of Applied Sciences .

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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