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Consumer Behavior in Brazil: tourism spending overseas rises 45% by May/2011 and sets record

Spending by Brazilian tourists overseas totaled $ 8.33 billion from January to May/2011, announced the Brazilian Central Bank […]

Spending by Brazilian tourists overseas totaled $ 8.33 billion from January to May/2011, announced the Brazilian Central Bank.

Thus, advanced 45% from the same period last year (U.S. $ 5.72 billion) hit a new record for this period. The series begins in BC in 1947.

In May/2011 alone, the expenditure incurred by Brazilians abroad totaled $ 1.66 billion, which also represents a new record that month.

Rising costs of Brazilian tourists abroad is encouraged by the growth of employment and income in Brazil and also devalued the dollar – a factor that lowers air tickets and hotels listed in U.S. currency. Throughout 2010, the amount spent, $ 16.4 billion, was also the largest in history.

via Gasto de brasileiros no exterior sobe 45% até maio e bate recorde | Globo.com

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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