Brazil leads the way to a new generation of designers in China

Bruno Porto, Sarah Stutz, and I recently spoke to Claudia Trevisan from Estadão about the status of Design Education in China (in Portuguese). Check some of the highlights below:

Itamar Medeiros was a pioneer in the trajectory of Brazilian graphic designers across the world to help create Chinese professionals in this area. In 2005, he was hired by Raffles Design Institute from Shanghai to teach interaction design at the Department of Multimedia. The following year, he invited Billy Bacon and Bruno Porto to join the team of teachers.


Medeiros left the academia and went back to the industry, joining American design software giant Autodesk, where he manages an user experience team for AutoCAD Map3D, one of the most widely used software by architects and engineers.


China has a long way to go in the development of graphic design and point out the lack of creativity as the main weakness of the country. “The education here is like that of Brazil 50 years ago: the ‘best students’ are the ones who can reproduce the notes from the lecture exactly exactly as taught by the teacher. There isn’t much incentive to creative thinking,” says Medeiros, who is also the representative of the Interaction Design Association (IxDA) in Shanghai.

via Brazil leads ABC Design in China – culture – (in Portuguese).

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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