For Inspiration: “O Tempo”, by Móveis Coloniais de Acaju

O Tempo, by Móveis Coloniais de Acaju

The Music Video is the result of the Live Project entitled #TempoRealMoveisMtv: The song is about people who live in a constant TimeLapse. So, the band decided to make a TimeLapse video, broadcasted in real time.

March 27 is the Graffiti Day in Brazil. Band fans were invited to participate in a live project with Graffiti Artists. The fans tweeted the tag #TempoRealMoveisMtv during the transmission and the artists would paint their nick names in the wall.

During the transmission, the band acted a strange choreography in the back of the scene. At the end of the transmission, the band revealed the surprise: The audience had watched in real time the entire music video, acted by the band 4 times slower.

Refreshing the page, the audience watched the video sequence accelerated: the Official Music Video

Director. Steve ePonto
Grafitti: KollorsKingz
Biker: Luciano Cedro (Papai).

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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