Watch Bill Verplank’s Opening Keynote on IxDA | Interaction ‘11 Conference

Bill Verplank is a human-factors engineer with a long career in design, research and education. As a fresh ME PhD from M.I.T he worked eight years at Xerox on the testing and refinement of what we now call the “desktop metaphor”: bit-map graphics, keyboard and mouse, direct manipulation. For six years, he worked with Bill Moggridge at IDTwo and IDEO doing “interaction design” – bringing the insights from computers to the industrial design of medical instruments, GPS navigation, mobile phones, and new input devices (keyboards, track-balls, mice). From IDEO, he moved to Interval Research for 8 years of innovating design methods (observation, body-storming, scenarios, metaphors) and researching active force-feedback (haptics).

He began teaching design and man-machine-systems as a graduate student at MIT and “visual thinking” and product design at Stanford in the ’70s. Since then he has lectured regularly in human factors, user-interface design and most recently “new music controllers” at Stanford’s CCRMA. In 2000, he joined the steering committee of the Interaction Design Institute Ivrea (IDII) in Italy and has consulted most recently with the Copenhagen Institute of Interaction Design (CIID). He co-authored ACM SIGCHI Curriculum Recommendations and, for seven years, taught popular tutorials on Graphical Interface Design and Sketching Scenarios. He is known for sketching as he talks.

via Bill Verplank: Opening Keynote | IxDA.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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