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Design Innovation

Dieter Rams’ “Principles of Good Design”

Mark Adams, Managing Director of Vitsoe, discusses Dieter Ram’s 10 principles of good design during CoolHunting’s visit to Vitsoe headquarters in London […]

Mark Adams, Managing Director of Vitsoe, discusses Dieter Ram’s 10 principles of good design during CoolHunting‘s visit to Vitsoe headquarters in London. Mr. Adams gives a unique insight into the history of the brand and its meaning to Dieter Rams. He also demonstrates how Rams’ principles relate directly to the style and success of the Vitsoe name.

Dieter Rams’ Principles of Good Design from Cool Hunting on Vimeo.

via Dieter Rams’ Principles of Good Design – IxDA on Vimeo.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP and lecturer of Project Management for UX at the M.Sc. Usability Engineering at the Rhein-Waal University of Applied Sciences .

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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