Dieter Rams’ “Principles of Good Design”

Mark Adams, Managing Director of Vitsoe, discusses Dieter Ram’s 10 principles of good design during CoolHunting‘s visit to Vitsoe headquarters in London. Mr. Adams gives a unique insight into the history of the brand and its meaning to Dieter Rams. He also demonstrates how Rams’ principles relate directly to the style and success of the Vitsoe name.

Dieter Rams’ Principles of Good Design from Cool Hunting on Vimeo.

via Dieter Rams’ Principles of Good Design – IxDA on Vimeo.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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