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Watch Sam Richards’ “A radical experiment in empathy” at TED

By leading the Americans in his audience at TEDxPSU step by step through the thought process, sociologist Sam Richards sets an extraordinary challenge: can they understand — not approve of, but understand — the motivations of an Iraqi insurgent? And by extension, can anyone truly understand and empathize with another?

By leading the Americans in his audience at TEDxPSU step by step through the thought process, sociologist Sam Richards sets an extraordinary challenge: can they understand — not approve of, but understand — the motivations of an Iraqi insurgent? And by extension, can anyone truly understand and empathize with another?

Identifying himself as “an iconoclast from Toledo, Ohio,” and identified by David Horowitz as one of the “101 Most Dangerous Academics in America,” Sam Richards is one of the most provocative, and popular, sociology teachers in the country. Every year 725 students at Penn State University take his course on race and ethnic relations, where he attacks, with humor and courage, questions most would choose to avoid.

He is also the founder of theĀ World in Conversation project. Every year, more than 7,000 students participate in its mission is to create a conscious dialogue around the politically incorrect thoughts of the participants, bringing them out in the open for inspection.

via Sam Richards: A radical experiment in empathy | Video on TED.com.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP and lecturer of Project Management for UX at the M.Sc. Usability Engineering at the Rhein-Waal University of Applied Sciences .

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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