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Living in China: braving the traffic

Back in 2009, China became the world’s largest automobile producer with the world’s largest automobile market, selling over 8 million units […]

Shanghai Traffic: Part I
Shanghai Traffic: Part I, originally uploaded by designative.

Back in 2009, China became the world’s largest automobile producer with the world’s largest automobile market, selling over 8 million units. The numbers keep climbing up since then, and a clear connection can be seen on how bad traffic is an any major city around the country.

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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