China, Socialism & Consumer Behavior: Chinese mainland tourists big spenders overseas
More mainland tourists are expected to spend money on overseas travel in 2011, according to a report released to the national tourism authority recently.
The Annual Report of China Outbound Tourism Development 2011, released by the China Tourism Academy, estimates that mainland tourists will make 65 million trips to foreign countries as well as Hong Kong, Macao and Taiwan this year, up from 57.39 million in 2010.
They are expected to spend $55 billion overseas, up from $48 billion a year earlier, the report said.
Since 2009, mainland travelers have been the fourth-biggest spenders among tourists in the world. They follow just behind travelers from Germany, the United States and the United Kingdom, said Ma Yiliang, a researcher at the academy’s international tourism development institute and a compiler of the report.
“The main reason for this (ranking) is that mainland tourists prefer to shop during their trips,” he said.
The academy surveyed more than 2,000 tourists in six big cities last year, and found 26.85 percent of the respondents said they spend more money on shopping than on food, hotel rooms or other expenses.
The survey also showed that 76 percent of the money mainland tourists spent in Hong Kong in 2010 went to shopping. For those who visited Macao, the number for shopping expenditures was 63 percent and it was 50 percent for those who went to Taiwan.
Hong Kong and Macao are the two overseas destinations most popular among mainland tour groups. Japan and South Korea occupied the two next highest places in the ranking.