Internet in Brazil: Revenues from e-commerce up 40% in 2010 and closes at US$ 7.4 billion
The Brazilian e-commerce earned a total of $ 14.8 billion in 2010 (US$ 7.2 Billion), a figure which represents a nominal growth of 40% compared to R$ 10.6 billion (US$ 5.3 billion) recorded a year earlier, according to a report by e-bit consultoria published recently.
The result observed last year was higher than forecasted, the company estimated that U.S. $ 14.5 billion. “Factors such as the World Cup, which boosted sales of TVs and sports goods, and the penetration of new consumer class C stimulated the result,” said the director general of the company, Pedro Guasti.
According to the e-bit, there were more than 40 million online purchases last year, made by about 23 million consumers, an increase of approximately 5.5 million consumers in 2010. The average expenditure on these purchases was around US$ 175.