Internet in Brazil: Revenues from e-commerce up 40% in 2010 and closes at US$ 7.4 billion

The Brazilian e-commerce earned a total of $ 14.8 billion in 2010 (US$ 7.2 Billion), a figure which represents a nominal growth of 40% compared to R$ 10.6 billion (US$ 5.3 billion) recorded a year earlier, according to a report by e-bit consultoria published recently.

The result observed last year was higher than forecasted, the company estimated that U.S. $ 14.5 billion. “Factors such as the World Cup, which boosted sales of TVs and sports goods, and the penetration of new consumer class C stimulated the result,” said the director general of the company, Pedro Guasti.

According to the e-bit, there were more than 40 million online purchases last year, made by about 23 million consumers, an increase of approximately 5.5 million consumers in 2010. The average expenditure on these purchases was around US$ 175.

Revenues from e-commerce up 40% in 2010 and closes at US$ 7.4 billion (in Portuguese)

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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