Autodesk Book “Imagine Design Create” shows how Designers, Architects & Engineers are changing our World

At TED 2011, Autodesk launched a new book that celebrates the impact of design. Featuring the work of dozens of leading designers, many of them TEDsters, Imagine Design Create tells stories of how technology is transforming the very nature of design. Edited by Autodesk Fellow Tom Wujec, Imagine, Design, Create explores the innovative thinking behind the work of a wide range of companies and designers, ranging from the world’s largest and most established companies to new and emerging designers. The book includes hundreds of beautiful images and illustrations, as well as interviews with industry leaders and innovators using fresh design approaches and new design capabilities to create buildings, products and entertainment experiences.

“We are delighted to be working with Autodesk on a rare look at the thrilling bigger picture through design, starring many of the characters who have lit up the TED stage in recent years,” said Chris Anderson, TED Curator.

Wujec adds that “Design has become a transformative force in the world. In fact, an organization’s capacity to design — not just in the sense of ‘styling,’ but of discovering new solutions, creating real value and producing innovative solutions — has never been more important. Advancing technology is now changing how people design.”

via Autodesk – Book – Imagine Design Create.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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