Autodesk Book “Imagine Design Create” shows how Designers, Architects & Engineers are changing our World
At TED 2011, Autodesk launched a new book that celebrates the impact of design. Featuring the work of dozens of leading designers, many of them TEDsters, Imagine Design Create tells stories of how technology is transforming the very nature of design. Edited by Autodesk Fellow Tom Wujec, Imagine, Design, Create explores the innovative thinking behind the work of a wide range of companies and designers, ranging from the world’s largest and most established companies to new and emerging designers. The book includes hundreds of beautiful images and illustrations, as well as interviews with industry leaders and innovators using fresh design approaches and new design capabilities to create buildings, products and entertainment experiences.
“We are delighted to be working with Autodesk on a rare look at the thrilling bigger picture through design, starring many of the characters who have lit up the TED stage in recent years,” said Chris Anderson, TED Curator.
Wujec adds that “Design has become a transformative force in the world. In fact, an organization’s capacity to design — not just in the sense of ‘styling,’ but of discovering new solutions, creating real value and producing innovative solutions — has never been more important. Advancing technology is now changing how people design.”