Watch Kevin McCullagh’s “The designer as synthesizer” talk at Victoria and Albert Museum’s The Future Designer Series
Kevin McCullagh argues that the future designer will have to take on the role of synthesizer:
Kevin McCullagh is a director of Plan, a product strategy consultancy based in London. He has consulted to design, marketing and corporate strategy departments of brands including: Ford, HP, Nokia, Orange, Samsung, Shell, Strategos, Unilever and Yamaha. Kevin also writes, speaks and broadcasts on design, technology and society. His background spans design, marketing, engineering and academia.