Shanghai World Expo: UK Pavilion

UK Pavilion during Shanghai World Expo

UK Pavilion during Shanghai World Expo, by Itamar Medeiros

U.K. Pavilion is designed to highlight the country’s long history of bringing nature into its cities. The theme, “Building on the Past, Shaping our Future,” together with the innovative design, is meant to challenge Chinese perceptions of Great Britain as traditional and stuffy.

UK Pavilion during Shanghai World Expo, by Itamar Medeiros

UK Pavilion during Shanghai World Expo

At the center of the pavilion is the Seed Cathedral, which is a six-story structure formed by 60,000 transparent rods that sway in the wind and contain fiber-optic filaments. They draw natural light during the day to illuminate the interior and draw interior light at night, which allows the whole structure to glow. The rods will also contain tens of thousands of seeds provided by Kunming Institute of Botany in partnership with Kew Millennium Seed Bank. In keeping with the theme of sustainability, the seeds will be reused after the Expo for charity and cultural exchanges.

UK Pavilion during Shanghai World Expo, by Itamar Medeiros

UK Pavilion during Shanghai World Expo

The Seed Cathedral sits on top of a 6,000 square meter landscape that resembles unfolded wrapping paper, which symbolizes the pavilion’s role as a gift from the United Kingdom to China. Inside visitors will move through three walkways. The first presents the modern British urban landscape, including the history of its development. The visitor will travel through models of the U.K. capitals of Belfast, Cardiff, Edinburgh, and London, which highlight their many public parks. On the second walkway, visitors will see a model of a typical British city suspended from the ceiling, which illustrates how cities in Britain embrace nature. The final walkway features a river of imaginary and real plants, which challenges the spectator to imagine urban life that harnesses the power of nature and technology.

via Shanghai Expo 2010: The U.K. Pavilion | China Briefing News.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.